— Naming and visual identity for a full-chain supplier of oilfield equipment —
In summer 2017 we were approached by a company specializing in oil industry servicing with a request for a comprehensive and internationally oriented identity.
Rigoil is providing Russian customers with oilfield equipment that comes directly from Chinese manufacturers.
We've decided to create a style informed by the industrial branding from the 80s: bold colors, heavy grotesque sans-serif and a minimalist representation of a flare stack.
Our detailed brand style guide establishes the standards for the consistent, accurate application of the logo and its supporting elements: margins, colors, tagline. Branded material may include text in Russian, English and Chinese.
Letterhead design refers to Russian avant-guarde aesthetic