PR
Rémy Martin X Matt W. Moore
PR support

In 2018 we've provided PR support
to a collaboration between Rémy Martin cognac house and an American graphic designer and artist
Matt W. Moore.
Rémy Martin VSOP Limited Edition bottle was introduced together with an AR app that allows users to alter urban environment. The project is a result of collaboration with Matt W. Moore, a famous graphic designer whose clients include Apple, Coca-Cola, Nike and other multinational corporations.
ARt by Rémy Martin mobile app displays AR versions of the abstract works by Matt. W. Moore in the user's physical environment. Wherever you are – in your apartment or office, on a subway or in a city square – the app can accurately map the surroundings and enrich them with Moore's colorful sculptures.

Matt W. Moore's world tour further promotes his association with Rémy Martin. Together with Lyra Agency we've organized an event in Moscow with local artists, photographers and bloggers test-driving ARt by Rémy Martin mobile app, while the Rémy Martin VSOP Limited Edition bottle presentation took place later in the evening during a massive rooftop party.

The campaign involved more than 45,000,000 users worldwide.

Client
Remy Martin Russia
Year
2018
Services
PR
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